Job Role

Events and Campaign Exec

EdTech

Our client is looking for a temp to perm Events and Campaign Executive to join their Global Events Team and help build lead pipeline for the business.

Our client is a global leader in higher education services. They are the data analytics, performance insight provider and intelligence partner supporting university excellence across the world.

We are seeking to recruit an outstanding Events and Campaign Executive to help deliver on our institutional facing (B2B) marketing strategy and to support the acquisition of leads for our sales teams.

The role

As the Events and Campaign Exec you will be responsible for the timely and effective execution of contact management activities in our lead automation platform, as well as coordinating and managing our attendance and success at third-party conferences and events.

Key Responsibilities  

  • Content management: supporting the business by executing new content and associated campaigns (including uploading all new reports, blogs, case studies, webinars) 
  • Campaign management: executing lead automation campaigns from TOFU landing pages and data capture through to email nurture and reporting within our marketing automation platform 
  • Third-party events: manage participation at third-party events (virtual, hybrid, and in-person)
  • Brand impact: ensuring that we put our best foot forward at opportunities to present our client’s value proposition including ensuring prepared pitch decks, brand collateral and event space optimisation to maximise the amplification of our brand and thought leadership across all channels.  
  • Data reporting: providing regular insights, reports and analytics to key internal stakeholders including product owners, product marketers, and the wider institutional marketing team. 

The ideal candidate will have:

  • Undergraduate degree or equivalent 
  • Experience in B2B marketing in the services sector  
  • Strong project management and organisational skills  
  • Have excellent peer-to-peer communication skills, doing so with an authenticity that builds trust and confidence 
  • Knowledge and/or experience of marketing automation