Our client is growing fast, providing market intelligence, news and analysis, bespoke consulting services, industry events and specialist online training to millions of Financial Sector customers worldwide.
Our client is a global leader providing data-driven
Financial Intelligence and insight to businesses and professionals in Financial
institutional sectors around the world, enabling them to make better informed
decisions, spot opportunities and gain competitive edge.
Role Purpose
Own and manage the operational delivery of the
marketing agenda and support delivery of the campaign roadmap, with the aim of
acquiring and retaining clients, driving market awareness and leads for Informa
Financial Intelligence across the institutional product suite.
Key
Responsibilities
- Support delivery
of the marketing strategy and roadmap.
- Manage and
develop marketing supplier and third-party relationships (e.g. PR, design, SEO)
- Maintain and
report on the marketing budget.
- Work with the
Head of Marketing and Marketing Campaign Manager to support delivery of the
campaign schedule.
- Own the
relationship with other internal group stakeholders (e.g. marketing operations,
web development, data development, legal and data privacy)
- Work with product
management, sales and global partners to ensure marketing is able to support
their objectives.
- Maintain and
develop reporting and analytics dashboards to ensure delivery of KPIs and ROI
measurement.
- Maintain
marketing procedures, brand standards and guidelines.
- Manage and
support campaigns as required.
- Write, edit and
proofread copy for promotional materials within marketing campaigns.
- Deliver and
manage content as required.
Qualifications (what we are looking for)
- Good understanding of the marketing mix, including marketing
roadmaps, deliverables, budgets, analytics and campaign delivery.
- 2-3 years’ marketing experience across a broad spectrum of
the marketing mix
- Excellent communication skills are required, to write copy
for marketing promotions, manage key internal and external relationships
with agencies and third parties, including non-marketing audiences, such
as senior level managers within the organisation.
- Knowledge of executing lead generation or multi-channel
marketing campaigns.
- Strong personality and a team player.
- Exceptional time management skills and ability.
- Excellent communication skills, strong personality, and a
team player.
- Ability to work independently.
- Understanding of digital content creation and management.
