Marketing Manager

Role Purpose

Our client is passionate about making legal work more inclusive and are on a mission to spread the word about the benefits of flexible work.

They are a successful and fast-growing business, providing temporary legal resources to a range of business including leading organisations and law firms, FTSE 100 companies and growing businesses. In this role, you will be responsible for heading up the B2B Marketing function which means you own the end-to-end communications strategy from branding, demand gen, expansion and through to retention. This is an exciting opportunity to build a marketing team in a growing business.

This role will suit an inventive, pragmatic target-driven marketer who is passionate about keeping exceptional talent in the legal industry and helping our clients solve their problems.

The role will Include

• To own and manage the marketing strategy, with the aim to meet agreed targets and KPIs within the agreed budget, clearly showing Return on Investment (ROI)
• Responsible for creating and delivering a rolling content plan, working with our internal teams and external advisors to ensure it’s compelling, purposeful, and aligned to our client’s brand and BCorp status
• To deliver qualified leads and first meetings by planning and optimising marketing campaigns across multiple channels with the aim of continually automating the process (website, blogs, newsletters, LinkedIn, paid marketing, emails, etc)
• Own the development of messaging and positioning of the brand by analysing competition, building customer information and use cases to help define the market opportunity and the value proposition
• Full ownership of the consultant marketing plan including in person meet ups, webinars and messaging to ensure a plentiful supply of high-quality legal consultants who want to work with the business
• Manage ongoing comms strategy and the creation of assets (PDFs, guides, webpages, videos) to improve Clients’ and Consultant experiences
• Overseeing social media planning and execution
• Working closely with Account Managers to influence retention and upsells through periodic campaigns
• To be the brand advocate and work with relevant third-party agencies (e.g. PR), suppliers and platforms to support marketing objectives
• Organise and lead events for both Clients and Consultants whilst regularly testing new and innovative ways of reaching our target audiences
• Build and maintain relationships with key stakeholders, including clients, industry influencers, and media outlets
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team
  

What We’ll Need from You

• 3+ years B2B marketing experience and time spent as a marketing team of one
• Plenty of experience in running the entire end-to-end marketing funnel, with an excellent grasp of brand-building and lead generation channels
• Experienced and creative with B2B sales / marketing platform tools to execute, measure and report on marketing campaigns, including email platforms, CRMs (Customer Relationship Management) and anything else that can improve our chances to convert
• You have a track record of hitting targets that directly or indirectly increased revenues through your B2B marketing initiatives within budget
• Enjoys reading and writing/speaking about the legal industry
• Have a natural ability to engage, influence and build relationships with stakeholders and individuals internally and externally
• Well organised with strong analytical and problem-solving skills
• Strong desire to work in a startup and make a positive mark in the world