Job Role

Marketing Ops & Campaign Support Mgr

Digital Marketing

Our client is growing fast, providing market intelligence, news and analysis, bespoke consulting services, industry events and specialist online training to millions of Financial Sector customers worldwide.

Our client is a global leader providing data-driven Financial Intelligence and insight to businesses and professionals in Financial institutional sectors around the world, enabling them to make better informed decisions, spot opportunities and gain competitive edge.

Role Purpose

Own and manage the operational delivery of the marketing agenda and support delivery of the campaign roadmap, with the aim of acquiring and retaining clients, driving market awareness and leads for Informa Financial Intelligence across the institutional product suite.

Key Responsibilities

  • Support delivery of the marketing strategy and roadmap.
  • Manage and develop marketing supplier and third-party relationships (e.g. PR, design, SEO)
  • Maintain and report on the marketing budget.
  • Work with the Head of Marketing and Marketing Campaign Manager to support delivery of the campaign schedule.
  • Own the relationship with other internal group stakeholders (e.g. marketing operations, web development, data development, legal and data privacy)
  • Work with product management, sales and global partners to ensure marketing is able to support their objectives.
  • Maintain and develop reporting and analytics dashboards to ensure delivery of KPIs and ROI measurement.
  • Maintain marketing procedures, brand standards and guidelines.
  • Manage and support campaigns as required.
  • Write, edit and proofread copy for promotional materials within marketing campaigns.
  • Deliver and manage content as required.

Qualifications (what we are looking for)

  • Good understanding of the marketing mix, including marketing roadmaps, deliverables, budgets, analytics and campaign delivery.
  • 2-3 years’ marketing experience across a broad spectrum of the marketing mix
  • Excellent communication skills are required, to write copy for marketing promotions, manage key internal and external relationships with agencies and third parties, including non-marketing audiences, such as senior level managers within the organisation.
  • Knowledge of executing lead generation or multi-channel marketing campaigns.
  • Strong personality and a team player.
  • Exceptional time management skills and ability.
  • Excellent communication skills, strong personality, and a team player.
  • Ability to work independently.
  • Understanding of digital content creation and management.