Exciting opportunity for an experienced Product Marketing Manager with an entrepreneurial / start up mindset to move into a brand new role, help shape and grow the function
Our
client is one of UK’s leading job boards, attracting 20 million visits and over
4.3 million applications from qualified jobseekers every month. We are looking
for an experienced Product Marketing Manager to develop product messaging and
deliver lead generating campaigns, supported with best-in-class client facing
sales collateral.
Working
within Demand Generation, you will be part of the team responsible for
developing effective marketing strategies and plans to communicate the features
and benefits of products to clients and the sales team, resulting in high
quality sales leads.
You
will be experienced at communicating the vision and value of products to the
sales team and be able to develop sales tools that facilitate the selling
process.
Responsibilities:
- Helping
to scope GTM plans for all new product launches and product campaigns
- Create
engaging product-led content and sales assets that create desire and with
clearly defined customer benefits
- Build
product messaging that sets new products apart from others in the market to
give them a unique selling point
- Communicate
the vision and value of new products to the sales team and develop sales
collateral that facilitates the selling process
- Being
the “voice of the customer”, understanding client needs & experiences &
using these to inform future messaging & GTM plans
- Be
the point person for product and commercial strategy teams to coordinate the
build of new product collateral in support of GTM plans
- Oversee
the creation of client facing product launch collateral to support sales
conversations
- Generate
content such as product-based case studies, videos, and website copy
- Update
and maintain product collateral across all touchpoints
Core Skills:
- Proven
track record of managing and developing product marketing campaigns that
contribute to lead generation and invoiced sales – Min. 3 years
- Experience
in implementing highly targeted and segmented customer communications for
multiple touch-points across the customer journey and life-cycle
- Creative
individual, driven and passionate about developing product marketing
propositions that can work across multiple channels
- Team
player: has a positive attitude with excellent communications skills, able to
work collaboratively in different scenarios
