Our client sits at the heart of the global technology industry as a leading provider of market insight. They are looking for a Senior Campaign Manager to own the development and end-to-end execution of year-round marketing strategies and plans aligned to the overall business goals and objectives.
client sits at the heart of the global technology industry. As a leading
provider of market insight and market access through research, media,
training, smart events and digital demand generation, their aim is to connect,
inform and inspire a thriving technology community to build a better, more
As a Global Campaign Manager, you will own the development and end-to-end execution of year-round marketing strategies and plans aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.
and present campaign plans, schedules, timelines. Drive and monitor the
implementation of the plan and ensure adherence to deadlines.
- Own the ideation, execution, and
management of integrated marketing, communications, and demand generation/lead
generation campaigns through digital advertising, paid media and media
partnerships, email, social media, and other tactics.
- Own the design and production of all marketing
collateral determined within the marketing plan.
- Adapt key marketing messaging and
communication of value proposition(s) and own the development of supporting
copy, calls to action, and customer journey for marketing and sales campaigns,
based on target customer segments, campaign goals, and desired results.
- Lead and own the marketing efforts
required to execute and grow the sales efforts for our business.
- Ensure consistent use of established
branding, core value proposition messaging, imagery, and positioning across
internal and external marketing materials, graphics, communications, and more;
Cross-collaborate with peers in other lines of business to achieve consistent
brand messaging where appropriate.
- Manage relationships with external partners and vendors in the context of marketing to ensure successful participation and activations.
- Collaborate with Marketing Leads from vertical teams to identify and execute new marketing partnerships.
- Drive alignment in messaging between the Marketing, Sales, Customer Success and Product teams
Insights & Analysis
- Interpret and analyse
marketing/advertising campaign results and data; develop recommended
strategies, timelines, and tactics to further optimize marketing spend and
- Work with Customer Success Team to
better understand our customers’ business challenges, needs, and wants.
Regularly report and provide results, insights to internal stakeholders.
- Acquire a deep understanding of our
existing customer base and target customer segments. Work with the team in
developing personas, value propositions and messaging for each of the key
segments which will inform marketing and/or sales campaigns, the evolution of
our product offer(s), and more.
- Analyse and report trends over time
and use these insights to build more effective campaigns
Reporting & Budget Management
- Develop status update reports for
regular updates to key stakeholders on marketing campaign and initiative
results, effectiveness, and ROI.
- Manage the marketing budget for
assigned projects/market segments – planning, monitoring, and reconciliation
degree in Marketing or related field or relevant experience
in progressively more complex B2B campaigns, managing campaigns independently
or working as a peer in a senior marketing team.
understanding & experience of marketing function, planning, operations, and
execution using marketing automation technology (preferably Eloqua), training
of working with CMS platforms (but coding knowledge not required), training and
understanding & experience of digital (PPC, SEO, online advertising) and
development and growth including segmentation / personalization
entrepreneurial spirit, goal-oriented and self-motivated
to changing situations and requirements, manages multiple deadlines and
of the box thinking, willing to challenge norms and come up with fresh ideas
and approaches on reaching audiences and engaging our customers
to build strong business relationships. Well-developed presentation skills
solver, balancing stakeholder needs while maintaining brand and business
objectives. Identifies roadblocks, determines fixes, and works in a team
environment to implement the solutions to get to the end goal