Senior Digital Marketing Specialist – SEO

Our client is a leading B2B information provider in the technology sector whose aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

Role Purpose:

As a Senior Digital Marketing Specialist – SEO you will be working in a dynamic, creative and highly collaborative central digital marketing team.

Operating as an internal agency, you will work within a central team of four whilst collaborating with marketing teams working across the business.  

You will lead on SEO initiatives which drive an increase in organic discoverability, branch reach and perception amongst a variety of tech and telecoms communities, significantly accelerating a qualified audience base and increasing conversion.

You will lead on the tracking and reporting of all campaigns, providing key insights to maximise effectiveness against overall marketing objectives. This highly technical marketing specialist will embed SEO best practice across Marketing and Media teams, providing training where necessary.

Qualifications

• Extensive technical SEO knowledge and its application
• Highly strategic – SEO strategy creation – closely aligned to overarching marketing objectives
• Extensive knowledge of Google Analytics with and in-depth experience in segment building and goal set-up
• Extensive knowledge SEO tools such as Google Search Console, Screaming Frog, Deepcrawl or similar……
• Hands-on experience conducting comprehensive SEO audits
• Proven experience in analysing audience data, traffic analytics and channel performance, and recommending improvements
• Effective collaborator with strong communication and presentation skills
• Ability to multitask and work across multiple product and audience types
• Strong project management skills
• Up to date with latest SEO tools, platforms and important algorithm changes
• Preferably experience focused on success SEO initiatives across media and news sites
• Knowledge and/or experience in site migrations