Head of Events Marketing

Our client launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. They do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.

About the Role:

As the Head of Event Marketing, you will lead the marketing strategy and campaigns for a global series of flagship events focused on Finance, M&A and Investment in Digital Infrastructure. This is a critical role driving delegate and sponsor marketing to an audience of financial services and digital infrastructure operators – including investment banks, M&A advisory firms, private equity, institutional investors and datacentre, fibre, telecoms, tower and cloud operators.

As Head of Event Marketing, you will be responsible for leading the overall marketing strategy of the events department, and for demonstrating the ROI of marketing activities. You will report up to Senior Leadership with detailed plans for driving growth in both delegate and sponsorship revenues, and develop and implement the events marketing strategy in line with company and departmental vision. You will manage a small team and be responsible for ensuring high quality output on every campaign.

Candidates should have a minimum of 8 years’ experience of in B2B event marketing, including at least 4 years of team/department leadership.

Key Responsibilities

Strategy Development & Execution

• Build a clearly-defined strategy for delivering growth across TMT Finance events and awards, including (but not limited to):
  • Multi-channel audience engagement and acquisition
  • Alignment with, and leverage of, subscriptions offering
  • Data build and external partner engagement
  • Marketing tech and AI
• Execute delivery of the strategy with key success measurements.

Campaign Operations Oversight

• Oversee the end-to-end execution of all event marketing campaigns, incl. email, social, digital and website across multiple concurrent events
• Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders
• Implement and refine project management systems to track marketing deliverables across teams

Team Management & Coordination

• Directly manage the Marketing Manager and Senior Marketing Executive, assigning priorities, monitoring workloads, and reviewing output quality
• Work closely with the team to implement the strategic campaign vision into executable, measurable plans
• Coordinate with Design, Sales, Content, and Ops teams to align on deadlines and collateral production

Marketing Systems & Data Management

• Own the use and optimisation of HubSpot and Salesforce for campaign automation, segmentation, lead tracking, and reporting
• Maintain high standards of data cleanliness, CRM segmentation, and list hygiene to ensure targeting accuracy
• Support the rollout of marketing automation workflows, event registration processes, and lead nurturing campaigns
• Manage the event app and engagement

Content & Asset Delivery

• Oversee delivery of high-quality marketing assets including emails, landing pages, social graphics, brochures, signage on site, and web pages
• Ensure brand consistency, tone, and accuracy across all content and platforms
• Coordinate the logistics of content approvals and creative asset delivery from internal and freelance contributors

Performance Reporting & Improvements

• Lead post-campaign debriefs, identifying successes, bottlenecks, and areas for improvement
• Implement process improvements across the marketing function to enhance output efficiency and campaign quality

Team Collaboration & Leadership

• Experience of managing, mentoring and recruiting a high-performing team to deliver high-quality campaigns and ensure consistency and excellence in all aspects of event marketing
• Work closely with the wider team (production, sponsorship, delegate sales and operations) as a senior member of the department to collaborate in driving success and growth across all events and projects

Required Experience

• 8+ years’ experience (including 4+ years at team/department leadership level) in a B2B events business —preferably with at least some time spent in relevant industries: finance & investment, telecoms, technology and/or infrastructure
• Strong organisational and leadership skills to recruit and develop the team
• Exceptional event campaign planning, content development, and messaging skills
• Able to build and improve event marketing processes and internal guides
• Strong experience with designing and maintaining event websites, brochures and other digital marketing assets
• Familiarity with CRM platforms (e.g. HubSpot, Salesforce), CMS, other event tech including apps, and relevant AI tools
• Demonstrable experience of growing delegate revenue at a campaign and brand or business level
• Experience of working closely with sponsorship team to drive spex marketing and increase sponsorship revenue

Skills & Competencies

• Exceptional operational project management skills, with ability to lead complex campaigns with multiple moving parts
• Strong attention to detail and process discipline, ensuring consistent delivery across channels and deadlines
• Technically adept with the ability to troubleshoot issues with marketing automation, CMS, and CRM systems
• Skilled in stakeholder management, capable of translating strategic objectives into clear actions for team execution
• Analytical mindset, with ability to track performance metrics and recommend operational improvements

 Key Attributes

• Highly organized, process-driven, and proactive
• Natural team leader with a collaborative working style
• Focused on delivering results through operational excellence and smart resource allocation
• Resilient and composed under pressure, with ability to manage multiple deadlines simultaneously
• Passionate about supporting team growth and driving marketing team efficiency

What’s On Offer

• Strategic Impact: Chance to demonstrate leadership, innovate and make a visible contribution to company growth
• Competitive Compensation: Attractive salary with performance incentives
• Join an ambitious, dynamic and friendly team with a spacious Central London Office
• Take a leading role in a fast-growing media business in a red-hot global growth sector
• Benefit from Flexible working, Holidays, Training, Perks, Socials and Away Days

Benefits

• Hybrid working – 3 days in the office (Tuesday to Thursday), 2 days remote
• 25 days holiday, plus your birthday off as an additional day of leave
• Exciting training opportunities to support your development
• Competitive pension scheme
• Employee perks platform with discounts and rewards
• Employee Assistance Programme with 24-hour confidential support
• Spacious Central London office with breakout spaces, office library, and in-office games (pool, darts, and table tennis)
• Volunteering opportunities, including one paid volunteering day per year
• Annual donation of a percentage of company profits to UK and overseas charities
• Employee referral scheme for recommending new hires