Social Media Marketing Manager

Client

Our client is a global media and information-services company who empower people to understand and tackle the critical challenges and changes facing the world. Through analytical rigour, global expertise and evidence-based insights they enable individuals and organisations to make sense of these shifts and chart a course through them.

Role Purpose

The primary objective of the Social Media Marketing Manager is to develop and implement comprehensive social media strategies that effectively reach and engage target B2B audiences. This role involves managing the business social media presence, with a strong emphasis on LinkedIn. You are to build brand awareness, foster relationships, and drive conversions. You will ensure that social media activities align with the overall digital marketing strategy and business goals, utilising data-driven insights to optimise performance.

Responsibilities

• Social Media Strategy Development and Execution:
• Paid Social Campaign Management:
  • Create, manage, and optimise paid social media campaigns on LinkedIn and other relevant platforms. incl A/B Testing
• Organic Social Media Management:
  • Develop and execute organic social media content strategies to build brand awareness and engage our audience.
  • Create compelling and relevant content, including posts, articles, videos, and infographics, tailored to our B2B audience.
  • Manage the content calendar and ensure timely posting and engagement with followers.
• Performance Analysis and Reporting:
• Work closely with the B2B marketing team to align social media strategies with broader digital marketing and business objectives.
• Community Management:
• Budget Management:

 Qualifications:

• Proven experience in a B2B social media marketing role, with a strong track record of managing successful paid and organic campaigns.
• In-depth knowledge of LinkedIn and other relevant social media platforms.
• Experience in audience research, content creation, and performance analysis.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (Google Analytics).
• Strong understanding of paid social advertising, including targeting, bidding, and ad creative optimisation.
• Expertise in content creation and curation for social media, including writing, editing, and basic graphic design (Canva).
• Ability to analyse data sets and derive actionable insights to optimise campaign performance.
• Excellent communication skills, with the ability to effectively present insights and recommendations to stakeholders.